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  Lisa Koslow, President

Lisa has over twenty years of market research and consulting experience working with consumer packaged goods manufacturers (e.g., food/beverage and home care), as well as service organizations (hotel/motel, restaurants, utilities, financial and telecommunications).

Before starting Koslow Marketing insights, she served as senior vice president at Landis Strategy and Innovation, a market research and consulting firm. In this position, she developed and directed hundreds of projects for many Fortune 500 companies, ensuring each brand's integrity in all facets of marketing, while delivering against consumers' unmet needs.

Lisa has been extremely successful translating qualitative results into actionable solutions for a number of multinational Fortune 100 companies, and has worked with her clients and their agencies to develop successful ad campaigns and communication strategies.

Lisa is an excellent qualitative moderator, able to work with sensitive subjects or everyday products and probing to uncover what consumers aren't even aware they want. She works well in a team environment, acting as the liaison between research and marketing and facilitating cross-functional client teams to leverage results for the best solutions.

Danielle Gamson, VP of Business Services

Danielle has over ten years of relationship coaching experience with expertise in working with consumers to identify needs. Danielle has her master's degree in Conflict Analysis & Resolution and Family Therapy. As head of our Business Services division her expertise is in creating solution focused meetings, workshops and cross team functioning projects for profit and non-profit organizations. In addition, Danielle has worked with companies on strategic analysis, brand analysis and training techniques. Qualitatively she focuses on kid/teen focus group moderation and creating processes that allow consumers to get at their core needs and then translates those needs into actionable results for the manufacturer.

 

Koslow Marketing Insights - (561) 748.2230