Qualitative Research

At Koslow Marketing Insights, we know it's not enough to ask consumers what they want or what they need; you usually end up hearing what they think you want to hear. Rather, we bring in a relatable moderator with vast research experience and a background in psychology, who can ask the right questions to get consumers to answer from their sub-conscious minds regarding your top issues:

• Brand positioning
  
  
• New products, re-stages & line extensions
  
  
• Concept development/refinement
  
  
• Consumer needs assessment
  
  
• Language development
  
  
• Television, radio & print copy testing/refinement
  
  
• Printed collateral & direct mail
  
  
• Sensitive topics

We use proven qualitative research methods that are designed to uncover the various ways consumers think about and relate to the areas under study - not just the functional aspects, but the emotional benefits and desired benefits (i.e. unmet needs or wants) as well. These methods include various projective techniques, similarities/differences, wishful thinking, reveries and memories, and perceptual and emotional associations.

Innovations in Qualitative Qualitative research no longer has to happen at a focus group facility, we are working out of theme parks, convention centers, parks, grocery stores, hotel ball rooms and many other locations. Working with just consumers or a combination of consumers, brand managers, research teams, and even top level executives allows for more in-depth results

Discover the undiscoverable - Call Koslow Marketing for your next qualitative project!

Other services:

Quantitative Research

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