Quantitative Research

At Koslow Marketing Insights, we know that no one solution fits every given business issue. Rather, we develop customized solutions to address the issues that are unique to your business. Our quantitative research will help your team understand how a product or service is perceived or used, what the market potential is in terms of unmet customer needs, or whether or not a brand new product or advertising concept will realize a return.

Our methods cover the full spectrum - from the most traditional to the most innovative - to help you better understand your brand, your markets, and your customers, in such areas as:

• Market structure, segmentation and positioning
• Brand tracking and performance
• New product development/line extensions
• Advertising concept/communication evaluations
• Attitude and usage/habits and practices
• Integrated approaches to tie marketing objectives together
• Customer Satisfaction - A UNIQUE APPROACH - Call us to discuss

Our field work is completed in the most efficient manner for the project at hand. Since we have alliances with the best data collection companies available, we are able to meet your needs efficiently and cost-effectively.

When it comes to data analysis, we use the most sophisticated modeling and cluster analysis methodology, called "need-based" segments, which generally produce unique targeting segments. We also employ a proprietary software system that provides visual understanding of your consumers' needs, how your brands perform against these needs, and where the unmet opportunities lie. This software also allow us to create "what if" scenarios to improve your communication strategies or your concept development process.

Other services:

Qualitative Research

TEAM Business Services